« "Stuck" vs. GTD - Keith Yamashita and a FastCo poll | Main | GTD on Business Week bestseller list »

August 29, 2004

My branding guru - Jim Rider

People have often commented positively about the look and feel of our materials - that they closely reflect our message. To a large degree I attribute that to Jim Rider, our "creative strategist." In 1997 I asked Jim if he could do "mind like water" for our logo, and he and I tossed it back and forth for several weeks (I photocopied and faxed a sycamore leaf from my yard - my favorite tree!) Since then Jim's been a major resource in our camp for the look of our brand. He's got his own agency (The Rider Agency) and web site now, which speaks for itself.

Posted by David at August 29, 2004 04:50 AM