View Full Version : Tracking "Shots in the Dark"
09-24-2004, 08:07 AM
How do you track the "shot in the dark" chances that you take? For example, we are trying to locate a spokesperson for a DVD Demo we are putting together. We obviously would like to have a well-recognized drummer to promote our product, so I am sending out emails to managers and crossing my fingers. I may not even get a response, so should I bother tracking these at all until I get a response? We have a project setup already to do the video and a secondary project to find a spokesperson. I have a list of people to target and I have sent the emails. Now I am just waiting... :roll:
09-24-2004, 08:19 AM
I vote yes.
Project: Sponsor secured
N/A: Waiting for rsvp from [insert drummer's rep here]
Now, if it makes sense to drop the idea completely if you don't hear from these folks by a certain date, then I might add a "sunset" reminder in your calendar for a month or two out that says "Cancel sponsor project if no rsvp by today" or something to that effect.) Otherwise, you can consider ramping up your follow-ups (send a certified letter rather than an email?) after a couple of weeks...
09-24-2004, 10:02 AM
I agree with the response above. I recently did this with a survey sent out to managment. I had a completed by date and followed up date and then a sunset date to close the project weather I had a response or not