I've been working to implement GTD for about 3 years now. One area I can't seem to get my brain around is how to use GTD to plan PR activities and I'd love some advice:
I'm a marketing consultant and PR has become a significant part of my workload. Actions include:
1. Looking at dozens of local/national media's editorial calendars and seeing if there's a story idea for one of my clients I can pitch to them.
2. Identifying and following (twitter, google alert, etc) reporters that may be interested in writing a story. (This process basically becomes a consultative sale where I keep an eye out for articles/info they might like and feed it to them on a consistent basis, develop a relationship, etc.)
3. Sending targeted pitches and following up.
Most of the national magazines work 3 to 4 months out so I have to think of the pitches way ahead of time.
The #1 on my list I can figure out - just put it in my weekly review to review edit calendars that are 4 months out. Do you think I should put every edit calendar for every client all in one file or one spreadsheet? I often 'forget' important upcoming dates currently.
#2 is where I'm confused on how to use GTD. A lot of this occurs ad hoc - I see an article and then email it to a targeted reporter, or read another article and come up with a pitch - but all these activities feel really off the cuff, sporadic, not well-tracked, and I'm only focusing on what has my attention at the moment rather than a well-organized approach. (plus, I'm missing a lot of opportunities).
Thanks in advance for your help. I read this forum regularly and you all have such amazing insight - thanks!