When there are important, high priority, next actions that are key steps in achieving your 10,000, 20,000, 30,000, 40,000 ft and above goals, you simply cannot let the four criteria get in the way.If something is on your list you use 4 criteria model to decide if you want to do this or not. These 4 criteria are:
Get in the right context. Find the energy. Find time.
If you are constantly talking to colleagues and coworkers and checking off those agenda items, constantly driving around and checking off errands, constantly on the phone and checking off those items, but never at your desk to tackle the big action, you simply have to rework your allocation of time. Stop talking to other people, stop driving around making sure you pick up the nails from the hardware store and the butter at the grocery store in one trip, turn off the phone, and get to your desk.