I need a bit of advice. I'm the Marketing Director for a Symphony Orchestra and I am trying to find the best way to "slice" my projects. For example, buying radio and TV advertising for the concerts happens throughout the year, but I'm not sure if "Buy TV advertising for season" is the project or "Buy TV advertising for Concert #1" is. Or is it "Promote Concert #1"? Aack! Any help out there?
Thanks so much.