I need a bit of advice. I'm the Marketing Director for a Symphony Orchestra and I am trying to find the best way to "slice" my projects. For example, buying radio and TV advertising for the concerts happens throughout the year, but I'm not sure if "Buy TV advertising for season" is the project or "Buy TV advertising for Concert #1" is. Or is it "Promote Concert #1"? Aack! Any help out there?
It seems like the first project is "Decide on buying tv ads per concert or per season." If you know the answer to that, then you know what to do next; if you don't know the answer to that, you can't take the next step. In other words, the names of your projects reflect how *you* conceptualize your duties. If you organize your list of projects in a way that does not reflect how you are actually going to do things, your list will be dysfunctional. Even if you buy tv ads on a per-season basis, you might have a project "Promote Concert #1 as an All Beethoven program" or "Promote Concert #1 Guest Conductor" or "Promote Concert #1 with Mailings." You're not going to have a project "Market Symphony" because that is your job, not a part of your job.